We have an Amazon brand and are thinking about going DTC via Facebook & Google, ads. Is my store up to the challenge?

We have an Amazon brand and are thinking about going DTC via Facebook & Google, ads. Is my store up to the challenge? Hey all, thanks in advance. Here’s my store Wanting to pull the trigger soon as our product is highly gift-able. Would also love if you have any insight on what to expect from either Facebook or Google ramp up/optimization.
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