Why is every social media platform trying to become an eCommerce store?

Why is every social media platform trying to become an eCommerce store? Okay, so this is something I noticed recently -- Every single social media site wants to be an ecommerce platform. Facebook, Twitter, TikTok, LinkedIn... They are all doing this. Every platform where you hang out is working hard to let you buy stuff without leaving their site. TikTok, for example, changed its 'storefront' to 'shop' and now you c...

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