YouTube is experimenting with longer but less frequent ad breaks on TV
YouTube is experimenting with longer but less frequent ad breaks on TV Illustration by Alex Castro / The VergeYouTube is considering changing how and when it shows ads during videos on its main app on connected TVs. One of those changes is more infrequent but longer ad breaks that won’t interrupt what you’re watching as often.
Instead of showing short ads interspersed throughout a video, YouTube is trying out longe...