How should I go about marketing a social media/fashion app that is actually unique and addresses the human need of curiosity in a small part?

How should I go about marketing a social media/fashion app that is actually unique and addresses the human need of curiosity in a small part? So far I have spammed reddit and gotten a few thousand users, but almost all of them didn't come back because there was too little other content in their area. The app is zip location based and if they don't see anyone on there, they don't come back. I was also initially stupid and it the outfits disappear at midnight, in an attempt to keep thin...

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