How to communicate with your customers without spamming basic promotions

How to communicate with your customers without spamming basic promotions Hello! Its easy to just do the bare minimum when it comes with B2C direct marketing. But please, don't be that brand owner that only contacts your customers when there's a sale. All this does is guarantee a slow decline in your open rates and interest in your brand. Keep your emails interesting and fresh. From my experience there's only 2 reason...

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