Stuck in ecom, how to scale properly

Stuck in ecom, how to scale properly I started ecom selling products on Shopify back in 2018, have created multiple successful niche stores and made some decent money with them. Not trying to brag or anything, but now I feel like I'm stuck in ecom. About 60% percent of my traffic are from paid ads(Google, Facebook, TikTok...), I tried to scale my ads before(around 5 times in total)...

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