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EU E-commerce: Between VAT and Expenses, Where’s the Profit?
EU E-commerce: Between VAT and Expenses, Where's the Profit? I'm seriously questioning the viability of conducting e-commerce in the EU. When considering all the associated costs, I'm struggling to see how it can be profitable. There are costs of goods sold (COGS), advertising expenses, taxes, VAT, and the costs of apps/tools, not to mention potential employee salaries. Even if you achieve a 50% margin af...
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