is it makes sense to turn retailer to distributor for an e-commerce company
is it makes sense to turn retailer to distributor for an e-commerce company hello, I have an activewear company with 3 employees. there is a bunch of people that want to sell our product both online and physical retailers. is it makes sense to change the companies structure to wholesaler instead of a DTC. benefit is I think we can focus on advertisement and promotions better and grow our audience at faster pace. but th...