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What as an example of a tool or process that a large enterprise brand uses that smaller brands would benefit from but don’t have access or the means to use?
What as an example of a tool or process that a large enterprise brand uses that smaller brands would benefit from but don't have access or the means to use? I'm interested in how large enterprise brands i.e. Home Depot or a Nike operate in comparison to smaller brands (less than $5M/yr). Do they purely outperform based on brand awareness and paid marketing or do large brands have access to tools and processes that serve as a great advantage in comparison to smaller brands? Just a thought exercise ...
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