Why are low/mid-level hotels so wildly inconsistent?

Why are low/mid-level hotels so wildly inconsistent? I’ve stayed in a Hampton that felt luxurious and another one that felt like a step above a motel. I’ve stayed in a super 8 that was very clean and one that gave me the creeps. Some La Quinta’s are very modern looking and some look like a rundown motel. I know there are different franchises or whatever (La Quinta by Wyndham suites for example) bu...

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