How broad or specific do my Google Ads have to be in order to be successful?

How broad or specific do my Google Ads have to be in order to be successful? So I currently run an Etsy store selling custom artworks on frames & canvas'. I have one design that is quite successful, and been a proven hit on Etsy, receiving lots of positive reviews and orders. So I was thinking of starting a shopify store for this item as a one product store and doing facebook and google ads to market it. The artwork is a...

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