Meta could make highly targeted ads opt-in, but only in Europe

Meta could make highly targeted ads opt-in, but only in Europe Illustration by Nick Barclay / The VergeMeta is proposing to make some of its personalized, targeted ads an up-front opt-in choice for users in the European Union, reports The Wall Street Journal. If the EU accepts Meta’s proposal, the company says it would need three months or more to let users choose whether to allow the company to target ads ...

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