What are the main differences between makeup looks of the 2010s vs now?

What are the main differences between makeup looks of the 2010s vs now? I’m in my late 20s. I learned how to do my makeup via YouTube tutorials around 2014, and I’ve mostly been using that process ever since. I’ve recently noticed that the internet has moved on to a more natural(?) everyday look, but I can’t pinpoint what exactly is different, or what defines this specific era. Some examples of makeup styles I learn...

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