How to make FB Ads work for low priced products?

How to make FB Ads work for low priced products? I saw competitors running ads on products that are selling for $15 and tried replicating them using the same ad copy and graphics. Regardless of what I tweak, my ads still have a negative return. Any idea how to make FB Ads work for low-priced products? Had a chat with a friend who said it could be due to them upselling or capturing emails for s...

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