Is it a norm for consumers to check a business’s social media accounts before making a purchase decision?
Is it a norm for consumers to check a business's social media accounts before making a purchase decision? I have a habit of checking a business's social media accounts before deciding on purchasing a product, app, service, etc. When their socials haven't been updated for a long time, I get doubtful and it would be a turn-off. My worry is that the business is no longer active or if they're still active, their after-sales support might suck. I'm curio...