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Is there any way of calculating LTV if I don’t have data about how many customers I have?
Is there any way of calculating LTV if I don't have data about how many customers I have? Basically, I have a dataset which is aggregated at a cohort level (monthly cohorts). I have the total revenue for each cohort for about 20 months. I also have the CAC (which is a single data point for each cohort) Any way to calculate LTV? I'm trying to plot a gross LTV growth curve.
submitted by /u/johnnypanics
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